Data , Information, Advantage

 The Unfair Data Advantage: Transforming information into valuable assets (English Edition)

by Irene Boey

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<>Gain an unfair advantage over your competitors by transforming your data from information into valuable assets! <>Data is not just information. In fact, it is one of the most valuable assets that many organizations already possess – most of whom do not realize it yet. 

<>In this book, Irene Boey translates her 25 years of data mining experience into a useful guide on how an organization can transform its data from information into valuable assets using data analytics. Specifically, Artificial Intelligence (Al)-powered analytics technologies, can discover insights from existing data and help achieve business outcomes. And no, there is no need to fear Al. Whether you like it or not, Al is a mainstay of today's society and will continue to

不公平数据的优势：将信息转化为有价值的资产（英文版）

 通过艾琳·博伊

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 <>通过将您的数据从信息转化为有价值的资产，获得相对于竞争对手的不公平优势！ <>数据不仅仅是信息。 事实上，它是许多组织已经拥有的最有价值的资产之一——其中大多数组织尚未意识到这一点。 

 <>在本书中，Irene Boey 将她 25 年的数据挖掘经验转化为有用的指南，指导组织如何使用数据分析将其数据从信息转换为有价值的资产。 具体来说，人工智能 (Al) 支持的分析技术可以从现有数据中发现见解并帮助实现业务成果。 不，没有必要害怕阿尔。 无论你喜欢与否，阿尔都是当今社会的中流砥柱，并将继续

Bù gōngpíng shùjù de yōushì: Jiāng xìnxī zhuǎnhuà wéi yǒu jiàzhí de zīchǎn (yīngwén bǎn)

tōngguò ài lín·bó yī

liǎojiě gèng duō

<>tōngguò jiāng nín de shùjù cóng xìnxī zhuǎnhuà wéi yǒu jiàzhí de zīchǎn, huòdé xiāngduì yú jìngzhēng duìshǒu de bù gōngpíng yōushì! 

<>Shùjù bùjǐn jǐn shì xìnxī. Shìshí shàng, tā shì xǔduō zǔzhī yǐjīng yǒngyǒu de zuì yǒu jiàzhí de zīchǎn zhī yī——qízhōng dà duōshù zǔzhī shàngwèi yìshí dào zhè yīdiǎn. 

<>Zài běn shū zhōng,Irene Boey jiāng tā 25 nián de shùjù wājué jīngyàn zhuǎnhuà wéi yǒuyòng de zhǐnán, zhǐdǎo zǔzhī rúhé shǐyòng shùjù fēnxī jiāng qí shùjù cóng xìnxī zhuǎnhuàn wèi yǒu jiàzhí de zīchǎn. Jùtǐ lái shuō, réngōng zhìnéng (Al) zhīchí de fēnxī jìshù kěyǐ cóng xiàn yǒu shùjù zhōng fāxiàn jiànjiě bìng bāngzhù shíxiàn yèwù chéngguǒ. Bù, méiyǒu bìyào hàipà ā'ěr. Wúlùn nǐ xǐhuān yǔ fǒu, ā'ěr dū shì dāngjīn shèhuì de zhōngliúdǐzhù, bìng jiāng jìxù

grow and develop. The question is - whether you and your organization seize the opportunity to use it to gain an unfair data advantage, or whether you let it pass you by. 

<>The Unfair Data Advantage: Transforming information into valuable assets

<> will reshape the way you view Al and open your mind to the possibilities of what your data can do. 

<>Author Bio《》

<>Irene Boey is a Data Mining Consulting Director, Data Strategist, and Educator who specializes in the application of Artificial Intelligence, Machine Learning, Data Mining, and Business Analytics to empower businesses to discover useful insights from data for positive business outcomes. She has more than 25 years of deep experience and has accumulated a good collection of business best practices from a wide range of industries including Banking &amp; Finance, Telecoms, Wholesale &amp; Retail, F&amp;B, Education, and Manufacturing.<>Armed with an MBA in Entrepreneurial Management, Irene was an Adjunct Lecturer at the National University of Singapore (NUS) specializing in Data Mining and the application of Al for Customer Acquisition &amp; Retention. She developed courses and trained business leaders and professionals

成长和发展。 问题是 - 您和您的组织是否抓住机会利用它来获得不公平的数据优势，或者您是否让它与您擦肩而过。 

 <>不公平数据的优势：将信息转化为有价值的资产

<>将重塑您看待人工智能的方式，并让您对数据的可能性持开放态度。 

 <>作者简介《》>Irene Boey 是一名数据挖掘咨询总监、数据策略师和教育家，专门研究人工智能、机器学习、数据挖掘和业务分析的应用，使企业能够从数据中发现有用的见解，从而获得积极的回报。 业务成果。 她拥有超过 25 年的丰富经验，并积累了银行业和金融业等多个行业的良好商业最佳实践。 金融、电信、批发和零售业 零售、餐饮、教育和制造。

<>Irene 拥有创业管理 MBA 学位，曾是新加坡国立大学 (NUS) 的兼职讲师，专门研究数据挖掘和人工智能应用 客户获取与 保留。 她开发了课程并培训了商业领袖和专业人士

Chéngzhǎng hé fāzhǎn. Wèntí shì - nín hé nín de zǔzhī shìfǒu zhuā zhù jīhuì lìyòng tā lái huòdé bù gōngpíng de shùjù yōushì, huòzhě nín shìfǒu ràng tā yǔ nín cā jiān érguò. 

<>Bù gōngpíng shùjù de yōushì: Jiāng xìnxī zhuǎnhuà wéi yǒu jiàzhí de zīchǎn 

<>jiāng chóng sù nín kàndài réngōng zhìnéng de fāngshì, bìng ràng nín duì shùjù de kěnéng xìng chí kāifàng tàidù. 

<>Zuòzhě jiǎnjiè 

<>Irene Boey shì yī míng shùjù wājué zīxún zǒngjiān, shùjù cèlüè shī hé jiàoyù jiā, zhuānmén yánjiū réngōng zhìnéng, jīqì xuéxí, shùjù wājué hé yèwù fēnxī de yìngyòng, shǐ qǐyè nénggòu cóng shùjù zhōng fāxiàn yǒuyòng de jiànjiě, cóng'ér huòdé jījí de huíbào. Yèwù chéngguǒ. Tā yǒngyǒu chāoguò 25 nián de fēngfù jīngyàn, bìng jīlěile yínhángyè hé jīnróng yè děng duō gè háng yè de liánghǎo shāngyè zuì jiā shíjiàn. Jīnróng, diànxìn, pīfā hé língshòu yè língshòu, cānyǐn, jiàoyù hé zhìzào.

<>Irene yǒngyǒu chuàngyè guǎnlǐ MBA xuéwèi, céng shì xīnjiāpō guólì dàxué (National UniversityofSingapore,  NUS) de jiānzhí jiǎngshī, zhuānmén yánjiū shùjù wājué hé réngōng zhìnéng yìngyòng kèhù huòqǔ yǔ bǎoliú. Tā kāifāle kèchéng bìng péixùnle shāngyè lǐngxiù hé zhuānyè rénshì

courses and trained business leaders and professionals on how to leverage Data to achieve business advantage. <>lrene is an Educator, Conference Speaker, and Workshop Leader at numerous public conferences. Irene enables delegates to understand Digital Transformation, Data Analytics, and Machine Learning. According to feedback from conference organizers, Irene is popular due to "her ability to present the application of complex and advanced technologies at a level that any business people can understand and relate to." Some of the workshops she has led are

 <>"Innovative Use of ICT/Smart Technologies" ;

<> "Data Mining: Strategies for leveraging on hidden values from your database"; 

<>" Grab, Grow, Retain: Practical Steps to increase Customers";

<> "Harnessing the Power of Predictive Customer Relationship Management to increase your customer value"; 

<>"Using Customer lifetime Value for Maximum Returns in the Service Sector"; 

<> "Customer Insights for Retention"; 

<>"Improving customer satisfaction through Machine Learning"; 

<> " Achieving Better control of fraud and compliance on AML through Intelligent Technologies"; 

<>"Data Mining for Business Advantage” :  

<>Exploring Data Mining in the Digital

课程并培训商业领袖和专业人士如何利用数据来实现业务优势。 

 <>lrene 是众多公开会议的教育家、会议发言人和研讨会负责人。 Irene 帮助代表们了解数字化转型、数据分析和机器学习。 根据会议组织者的反馈，艾琳之所以受欢迎，是因为“她能够以任何商务人士都能理解和联系的水平展示复杂和先进技术的应用。” 她主持的一些研讨会包括

<>“ICT/智能技术的创新使用；

<>“数据挖掘：利用数据库中隐藏价值的策略”；

<>“抓住、增长、保留：增加客户的实际步骤 

<>;“利用预测性客户关系管理的力量来增加客户价值”;

<>“利用客户生命周期价值在服务领域获得最大回报”;

<>“保留客户洞察”;

<>“改善客户 通过机器学习提高满意度”；

<>“通过智能技术更好地控制反洗钱欺诈和合规性”；

<>“商业数据挖掘 Advantage”：“

<>探索数字化环境中的数据挖掘

Kèchéng bìng péixùn shāngyè lǐngxiù hé zhuānyè rénshì rúhé lìyòng shùjù lái shíxiàn yèwù yōushì. 

<>Lrene shì zhòngduō gōngkāi huìyì de jiàoyù jiā, huìyì fāyán rén hé yántǎo huì fùzé rén. Irene bāngzhù dàibiǎomen liǎo xiè shùzìhuà zhuǎnxíng, shùjù fēnxī hé jīqì xuéxí. Gēnjù huìyì zǔzhī zhě de fǎnkuì, ài lín zhī suǒyǐ shòu huānyíng, shì yīnwèi “tā nénggòu yǐ rènhé shāngwù rénshì dōu néng lǐjiě hé liánxì de shuǐpíng zhǎnshì fùzá huo xiānjìn jìshù de yìngyòng.” Tā zhǔchí de yīxiē yántǎo huì bāokuò 

<>“ICT/zhìnéng jìshù de chuàngxīn shǐyòng;

<>“shùjù wājué: Lìyòng shùjùkù zhōng yǐncáng jiàzhí de cèlüè”;

<>“zhuā zhù, zēngzhǎng, bǎoliú: Zēngjiā kèhù de shíjì bùzhòu ; 

<> “lìyòng yùcè xìng kèhù guānxì guǎnlǐ de lìliàng lái zēngjiā kèhù jiàzhí”;

<>“lìyòng kèhù shēngmìng zhōuqí jiàzhí zài fúwù lǐngyù huòdé zuìdà huíbào”;

<>“bǎoliú kèhù dòngchá”;

<>“gǎishàn kèhù tōngguò jīqì xuéxí tígāo mǎnyì dù”;

<>“tōngguò zhìnéng jìshù gèng hǎo de kòngzhì fǎn xǐqián qīzhà hé hé guī xìng”;

<>“shāngyè shùjù wājué Advantage”:“

<>Tànsuǒ shùzìhuà huánjìng zhōng de shùjù wājué 

the workshops she has led are 

<> Innovative Use of ICT/Smart Technologies; 

<> "Data Mining: Strategies for leveraging on hidden values from your database"; 

 <>“ Grab, Grow, Retain: Practical Steps to increase Customers" ;

<> "Harnessing the Power of Predictive Customer Relationship Management to increase your customer value"; 

 <>"Using Customer lifetime Value for Maximum Returns in the Service Sector"; 

<> "Customer Insights for Retention"; 

 <>"Improving customer satisfaction through Machine Learning"; 

 <> " Achieving Better control of fraud and compliance on AML through Intelligent Technologies"; 

 <>"Data Mining for Business Advantage"; " 

<>Exploring Data Mining in the Digital Economy"; 

<> "How Advanced Analytics Can and Are Helping Finance Leaders Improve Their Financial Reporting, Profitability Analysis, and Operational Decision Making" 

<>and many others.