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GOLDEN KEY #2–CREATE
A SIMPLE, EASY-TO-NAVIGATE
WEBSITE THAT SELLS
Do you know what the single biggest
mistake is that most websites make?
They are NOT designed to sell. If you
want to strike it rich online, it’s crucial
that everything on your website is
geared to do one thing and one thing
only: to sell.
Here’s where people always go wrong.
If your website doesn’t sell—if it fails
to convert visitors into customers—
then it doesn’t matter if you have the
greatest products in the world. It
doesn’t matter how professional your
website looks, or how high your
rankings are in the search engines. It
doesn’t matter how much traffic you
drive to your website—none of this
stuff means SxxT if your website
doesn’t sell. Period.
Maybe you want to sell flowers online, or eBooks, or your company’simage, or have a membership site, anything else you can think of. The bottom line is the same: you’re selling. Your website is not a brochure. You should think of your website as a 24/7 virtual sales person.
Your website must sell, and it must do so with laser-sharp precision. Once a visitor hits your site, you have only ONE SHOT at making the sale. That’s it. There’s no second chance.
MONEYISM #75 : Your intimate understanding of your market and core business is the number one ingredient to become rich.
Every part of your website, from the sales copy to the buttons to the navigation structure, should be built to get your virtual cash register ringing again and again.
GOLDEN KEY #3–BUILD A BUSINESS,
NOT A MONEY MAKER
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