CHARACTERISTIC #6–LOW START-UP COST

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CHARACTERISTIC #6–LOW START-UP COST

You must be able to start a 

business with a few thousand 

dollars, not millions of dollars. If a 

business requires millions to get 

started, it means you have to go 

out and raise capital. NOT that 

raising capital is bad, but to do so, 

you have to give away ownership 

and equity. Plus it takes you much 

longer to recoup your investments.

On the other hand, if you only 

spend ten thousand dollars 

starting a business, you only have 

to make ten thousand dollars in 

profits to get all your money back. 

After that, it’s all gravy. Once your 

business grows to a certain point, 

you can bring in outside investors 

if you want. By that time it’s easier 

to raise capital and you don’t have 

to give away as much equity 

because you now have a proven 

business model.

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