《PREVIOUS《 CLICK
GOLDEN KEY #6–USE YOUR
PERSONALITY TO SELL
People do business with people they know, like, and trust. All of your
communication with your customers should be personal and friendly.
Write the way you talk. Communicate one-on-one, not one-to-many.
People trust and believe other people far more than they trust corporations. Corporations are big, uncaring, and unbending. On the
other hand, people are typically friendly and caring.
Stand out—don’t blend in. Be interesting, high-energy, exciting, and entertaining, not boring or bland. Always be genuine and authentic.
Figure out who you really are—your core principles and your personality,
and then use that in everything you do.
Don’t be afraid to tell your story. Share your successes and failures.
Reveal your flaws. Why? Facts tell, stories SELL. Can you create an
emotional story to wrap around your productor service? Think toyourself, where were you before? Where are you now? Why do you do
what you do?
Guess who?
•I was alone.
•I was broke.
•I was overweight.
•I was living in one bedroom apartment.
•I’ve read more than seven hundred books in the area of personal development and success.
•One day, I decided that my life would change, and never again would I settle for anything less than what I ultimately desire and envision for my life.
•I started applying all that I’ve been learning from books, tapes, and seminars, and within one year I turned my whole life around.
•I became a millionaire in less than one year. I live in a mansion.
•I’ve put what I’ve learned in a bunch of tapes and now I want to you show YOU how to change your life for the better.
Whose story is it?
Tony Robbins.
Guess who?
•I had two dads.
•One dad was highly educated and intelligent. He had a Ph.D.
•My other dad never finished the eighth grade.
•Both men were successful in their careers, working hard all their lives. Both earned substantial incomes.
•Yet one dad struggled financially all his life while the other dad
would become one of the richest men in Hawaii.
•At the age of nine I decided to listen to, and learn from, my rich
dad about money. In doing so, I chose not to listen to my poor
dad—my real dad—even though he was the one with all the college degrees.
•I achieved financial independence at the age of forty-seven. And I want to teach YOU the same secrets my rich dad taught me.
Whose story is it?
Robert Kiyosaki.
What do these men have in common?
They have built their entire
business empires around a story. Personality-Driven Marketing means
developing a PERSONA. Be who you are but AMPLIFY it.
》NEXT》 CLICK
GOLDEN KEY #7–POSITION YOUR
BUSINESS FOR AUTOMATIC GROWTH
GOLDEN KEY #6–USE YOUR
PERSONALITY TO SELL
People do business with people they know, like, and trust. All of your
communication with your customers should be personal and friendly.
Write the way you talk. Communicate one-on-one, not one-to-many.
People trust and believe other people far more than they trust corporations. Corporations are big, uncaring, and unbending. On the
other hand, people are typically friendly and caring.
Stand out—don’t blend in. Be interesting, high-energy, exciting, and entertaining, not boring or bland. Always be genuine and authentic.
Figure out who you really are—your core principles and your personality,
and then use that in everything you do.
Don’t be afraid to tell your story. Share your successes and failures.
Reveal your flaws. Why? Facts tell, stories SELL. Can you create an
emotional story to wrap around your productor service? Think toyourself, where were you before? Where are you now? Why do you do
what you do?
Guess who?
•I was alone.
•I was broke.
•I was overweight.
•I was living in one bedroom apartment.
•I’ve read more than seven hundred books in the area of personal development and success.
•One day, I decided that my life would change, and never again would I settle for anything less than what I ultimately desire and envision for my life.
•I started applying all that I’ve been learning from books, tapes, and seminars, and within one year I turned my whole life around.
•I became a millionaire in less than one year. I live in a mansion.
•I’ve put what I’ve learned in a bunch of tapes and now I want to you show YOU how to change your life for the better.
Whose story is it?
Tony Robbins.
Guess who?
•I had two dads.
•One dad was highly educated and intelligent. He had a Ph.D.
•My other dad never finished the eighth grade.
•Both men were successful in their careers, working hard all their lives. Both earned substantial incomes.
•Yet one dad struggled financially all his life while the other dad
would become one of the richest men in Hawaii.
•At the age of nine I decided to listen to, and learn from, my rich
dad about money. In doing so, I chose not to listen to my poor
dad—my real dad—even though he was the one with all the college degrees.
•I achieved financial independence at the age of forty-seven. And I want to teach YOU the same secrets my rich dad taught me.
Whose story is it?
Robert Kiyosaki.
What do these men have in common?
They have built their entire
business empires around a story. Personality-Driven Marketing means
developing a PERSONA. Be who you are but AMPLIFY it.
》NEXT》 CLICK
GOLDEN KEY #7–POSITION YOUR
BUSINESS FOR AUTOMATIC GROWTH
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