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CRACKING THE CODE TO E-BOOK RICHES
Then I stumbled across the late Corey
Rudl’s website. He offered a course
called “The Insider Secrets to
Marketing Your Business on the
Internet.” THAT spoke to me. I coughed
up the money for this massive
course—hundreds of pages of content.
There was one particular chapter in the
course in which Corey talked about
selling digital products on the Internet.
It was basically about creating books
in digital format and making them
available for download, so you didn’t
have to ship anything—you kept more
of the money.
Damn, why didn’t I think of that?
There was ONE problem. In order for
me to do that, I knew I must accept
credit cards on my website. So I
applied for a merchant account—and
got turned down because they
couldn’t understand what I was
selling.The banks had no idea what
an e-Book was.
I applied for another merchant account
and got turned down again.
I was starting to get a little
discouraged. Finally, after eight
rejections, I got a merchant account.
Now I could accept payments on the
Internet.
Yee-ha.
I immediately called up my web guy
and had him turn my book into an
e-Book (an e-Book is an electronic
book you can read it digitally on your
computer or lap top screen).Not only
that, but I bumped the price to $29.95
and now I would have no shipping
costs. AllI would have is the credit
card fee. Therefore, I kept 95% of the profits!
As my excitement for this Internet
business grew, my desire to work with
copywriting clients one-on-one
decreased substantially. I would
rather focus on minding my own
business.
I knew I need to develop more
products, so I got busy creating and
marketing numerous new ideas.
Many of them flopped. Some projects
were breaking even, but a handful of
them were HUGE winners.That’s the
great thing about business: one BIG
win can make up for a lot of losses.
MONEYISM #73: The ideas you think
will work best often fail. The dumb
and crazy ideas you threw out there
just for the heck of it often produce
the biggest results.
I continued to try different things, make mistakes, and learn from other people. My sales. went from $1,500 a month to $2,500 to $6,000 and then to $10,000 amonth. Then, it kind of got stuck at $10,000 a month.
And then someone told me I needed to
build a list. So I started an e-newsletter called “My’s Rant.” When I started building my list, I only had a dozen subscribers. And that included my
girlfriend, my friends, and my cousins,
but it grew and grew. In fact, today, I
have over $50,000 “My’s Rant” subscribers.
THE DAY I BURNED THE SHIPS—
THERE WAS NO TURNING BACK
》 Next》 click
CRACKING THE CODE TO E-BOOK RICHES
Then I stumbled across the late Corey
Rudl’s website. He offered a course
called “The Insider Secrets to
Marketing Your Business on the
Internet.” THAT spoke to me. I coughed
up the money for this massive
course—hundreds of pages of content.
There was one particular chapter in the
course in which Corey talked about
selling digital products on the Internet.
It was basically about creating books
in digital format and making them
available for download, so you didn’t
have to ship anything—you kept more
of the money.
Damn, why didn’t I think of that?
There was ONE problem. In order for
me to do that, I knew I must accept
credit cards on my website. So I
applied for a merchant account—and
got turned down because they
couldn’t understand what I was
selling.The banks had no idea what
an e-Book was.
I applied for another merchant account
and got turned down again.
I was starting to get a little
discouraged. Finally, after eight
rejections, I got a merchant account.
Now I could accept payments on the
Internet.
Yee-ha.
I immediately called up my web guy
and had him turn my book into an
e-Book (an e-Book is an electronic
book you can read it digitally on your
computer or lap top screen).Not only
that, but I bumped the price to $29.95
and now I would have no shipping
costs. AllI would have is the credit
card fee. Therefore, I kept 95% of the profits!
As my excitement for this Internet
business grew, my desire to work with
copywriting clients one-on-one
decreased substantially. I would
rather focus on minding my own
business.
I knew I need to develop more
products, so I got busy creating and
marketing numerous new ideas.
Many of them flopped. Some projects
were breaking even, but a handful of
them were HUGE winners.That’s the
great thing about business: one BIG
win can make up for a lot of losses.
MONEYISM #73: The ideas you think
will work best often fail. The dumb
and crazy ideas you threw out there
just for the heck of it often produce
the biggest results.
I continued to try different things, make mistakes, and learn from other people. My sales. went from $1,500 a month to $2,500 to $6,000 and then to $10,000 amonth. Then, it kind of got stuck at $10,000 a month.
And then someone told me I needed to
build a list. So I started an e-newsletter called “My’s Rant.” When I started building my list, I only had a dozen subscribers. And that included my
girlfriend, my friends, and my cousins,
but it grew and grew. In fact, today, I
have over $50,000 “My’s Rant” subscribers.
THE DAY I BURNED THE SHIPS—
THERE WAS NO TURNING BACK
》 Next》 click
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